Risk Free Advertising with Central Radio

We're launching our new discount vouchers platform and it offers a new way for local businesses to get all of the benefits of radio advertising with Central Radio. With no upfront costs and with no risk.

How does this work?
We know that radio advertising can feel daunting.  Will it work?  How much will it cost?  These are common questions and concerns, and we understand it.  We’re like any other business.  Every £ matters.  Turning the process of radio advertising on its head, we're shifting the risk back onto us as the radio station. By offering something to you that helps you differentiate your business from your competitors but without the upfront cost and risk. 

We know radio advertising works.  It’s a successful model that’s existed for a long time.   But that doesn’t mean that things can’t be done differently.  One thing we know everyone has in common is that we all love a great deal!  That's why we know this system works.

Step 1.
We agree on a set value of vouchers, which is the equivalent to an agreed value of radio advertising.

Step 2.
We set up your radio advertising to the agreed value.  But no money changes hands.  You don’t pay us anything.  Our advertising package includes everything, including your ad production (scripting and recording), and us playing out your businesses advertising campaign on air.

Step 3.
We sell vouchers for your service on our platform to our listeners.  We discount those vouchers by up to 50%, creating a great deal for our listeners.  They get access to your services at a discounted rate.

Step 4.
The purchaser of the voucher visits your business and exchanges the vouchers for whatever your service may be.  You provide the service as you would service any other customer. 

What happens if my vouchers don’t sell?  Or, you only sell some vouchers?
Well, nothing.  That’s what makes this system risk free to you and your business.

We provide the agreed radio advertising, regardless.  The responsibility for recovering our costs by selling your vouchers sits with us.  Your only commitment is that you provide the service to anybody that has bought your voucher, and to the full value of the voucher.

Want to find out more?
Visit here to get in touch with our team.  We can't wait to have you on board!